About Us
We are ImagineCRM
ImagineCRM is a high-touch Salesforce Implementation Partner. We create innovative technology solutions for nonprofits, foundations, and other social sector organizations.
ImagineCRM is a minority- and woman-owned company. We are located in Pasadena, CA and have been in business for 8 years with a team of 10 people.
Our mission is to improve the way our clients do business by creating processes that improve the accuracy and efficiency of their data.
Our core strengths lie in our understanding of nonprofits and foundations, our technical expertise, our ability to build strong relationships, and our high-touch responsiveness.
As Salesforce Implementation partners, we must meet certain requirements in order to maintain our status in the Salesforce ecosystem, including metrics like certified individuals on staff and customer satisfaction scores.
Our Values Drive Our Focus
We are passionate about creating technology solutions for nonprofits, foundations, and other social sector organizations that provide efficiency and transparency and aid mission delivery.
We execute our focus by relying on our core values.
Education
We seek to learn in everything we do and from everyone we encounter.
Relationships
We seek to create authentic relationships between ourselves and with our clients that foster growth and progress toward stated goals.
Commitment to Quality
We seek to provide high-quality services that are focused on outcomes and exceed expectations.
Diversity
We value what each person’s unique background, education, and experiences bring to the team and how this uniquely shapes their daily approach and response to challenges.
Responsiveness
We work to create a highly productive environment that is responsive to the needs of our staff and our clients.
Meet The Team
Hi! I'm Daisy.
I'm the founder of ImagineCRM. As a Salesforce Certified Administrator & Salesforce Certified Platform App Builder, I am an experienced Salesforce architect with a background working at large enterprise technology companies.
I love leveraging Salesforce to help nonprofits by solving their pain points & establishing successful operational processes.
Hi! I’m Hannah.
In my role as Chief Revenue Officer, I lead the charge in driving revenue and fostering growth for our organization through strategic partnerships and cultivating strong client relationships and success. I’m also a member of the Leadership Team.
Bringing over 15 years of trailblazing experience in revolutionizing philanthropic operations, I am passionate about leveraging technology to empower nonprofits and foundations. At ImagineCRM, I spearhead the development of innovative tech solutions specifically designed for the philanthropic sector, aiming to revolutionize how organizations operate and drive impact.
Prior to joining ImagineCRM, I played a pivotal role in driving digital innovation at Arnold Ventures, where I focused on enhancing evidence-based policy funding through strategic digital transformation and technology. My tenure at the Chan Zuckerberg Initiative saw me pioneering grants management systems built on Salesforce, overseeing a staggering $500 million annually, and architecting groundbreaking systems and processes.
With a proven track record of advising foundations and high-net-worth individuals on effective giving technology, I am excited to share how ImagineCRM can empower your organization and its partners to achieve their goals.
Hi! I’m Paula.
I am the Senior Advisory Consultant here at ImagineCRM. I am working with the leadership team to build the business capacity and to identify opportunities.
I have more than 20 years of experience as an operational leader in developing solutions for clients to meet performance & profit expectations. My background has allowed me to leverage grants management, finance, data analysis, technology and intuitive business knowledge to build my clients company capacity & operational success.
Hi! I’m Aries.
I am the Director of Operations and a member of the Leadership Team, I play a key role in executing the company’s strategic vision and ensuring operational excellence.
With over 12 years of experience in the nonprofit sector and a Certification in Nonprofit Management, I bring a proven history of strengthening mission-driven organizations through my expertise in operations, grants management, and organizational development.
I am passionate about coordinating the execution of strategic initiatives, enhancing processes, and managing core operational functions to remove obstacles and ensure company sustainability, growth, and success.
Hi! I'm Denise.
I’m the Director of Delivery at ImagineCRM and a member of the Leadership Team.
With over two decades of working within the Salesforce ecosystem, 2025 marks my 10th year of Salesforce delivery leadership experience. I specialize in helping clients achieve their business goals through CRM best practices, process improvement, and change adoption.
I’m passionate about building relationships, creating innovative, impactful Salesforce solutions, and I’m proud to be part of the Salesforce community as a co-leader of the Chicago Admin Salesforce Trailblazer Community and a member of the Salesforce MVP Hall of Fame.
Hi! I’m Kendall.
I lead Customer Success here at ImagineCRM.
I’m a former Foundation Executive and Foundation Consultant with 20+ years of industry and technology experience
I’ve previously led a Salesforce Non-Profit Customer Success Portfolio team and was assigned largest foundation customers while at Salesforce.
I am 6X Salesforce Certified: Administrator, Advanced Admin, Sales, Service, Non-Profit Cloud and Marketing Cloud Email Specialist and Double Ranger
I am a Deloitte Alum specializing in discovery facilitation as it relates to digital transformation, change management, best practices and process reengineering
Hi! I’m Rebecca.
I’m a Lead Salesforce Consultant at ImagineCRM and work with our clients on implementations and enhancements to their Salesforce solution.
As a Certified Administrator with 20 years experience in the nonprofit industry, I enjoy leveraging Salesforce and my industry knowledge to build creative and effective solutions to make our clients’ lives easier.
Hi, I'm Darlene!
I’m a Lead Consultant here at ImagineCRM.
I bring over 15 years of experience in nonprofit accounting and hands-on work within the Salesforce ecosystem—not just as a user, but as a configuration specialist—helping clients find practical, creative solutions to even the most complex financial, organizational, or technology-related challenges.
While I lean left-brained and logical, I know when to take a step back and look at problems from a different angle, especially when a linear approach just doesn’t cut it. I guide clients with both confidence and patience, drawing from a deep understanding of nonprofit systems and Salesforce best practices.
I hold a Bachelor of Science in Marketing from Arizona State University and am a Salesforce Certified Administrator, Platform App Builder, Experience Cloud Consultant, Service Cloud Consultant, Nonprofit Cloud Consultant, Agentforce Specialist, and Certified Accounting Seed Administrator.
Originally from Cleveland, Ohio, I've made Louisville, Kentucky, my home for most of my life. Outside of work, you’ll find me catching up with friends, taking Zumba classes, walking in local parks, or cheering on my son in his acting journey in New York.
Hi! I’m Jasneet.
I’m a Salesforce Administrator at ImagineCRM. I work on customizations and enhancements that help align Salesforce to client's processes.
I am a Salesforce Certified Administrator, Salesforce Certified Developer, and Salesforce Certified Experience Cloud Consultant who is passionate about Salesforce and the ease and structure it provides to help organizations scale up faster. I have a Master's Degree in Business Systems and PG Diploma in Full Stack development.
Hi! I’m Priya.
As a Certified Salesforce Administrator, I work alongside the team to maintain and design new features that meet client requirements.
With experience in the nonprofit industry, I maintain the platform to make it as easy as possible for users of any technical level to use Salesforce.
Hi! I’m Rosie.
I’m the Sales Project Coordinator at ImagineCRM.
I’m a Certified Salesforce professional with a unique blend of experiences. While my background initially led me to the world of theatrical stage management, my passion for problem-solving and growth brought me to ImagineCRM.
I help coordinate new and prospective client meetings, ImagineCRM events, and marketing initiatives to support our sales and business development efforts.
I’m excited to strengthen connections with our clients and help ImagineCRM grow by enhancing our outreach and making sure we deliver an exceptional experience at every stage.
Hi, I'm Jenna!
I’m a Lead Consultant here at ImagineCRM.
From Salesforce user to Lead Salesforce Consultant, my journey has been a rewarding adventure. With 8 Salesforce certifications and experience across diverse industries & projects, I specialize in problem-solving and process automation. My passion for helping organizations runs deep—I spent years as a caseworker with an economic empowerment nonprofit, and I served on the board of a local social nonprofit as both Treasurer and Charitable Treasurer.
My work combines a passion for nonprofit causes with technical expertise, ensuring that every Salesforce solution I deliver helps organizations run more efficiently and make a greater impact.
Our Client Roster
We look forward to working with you.
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